Entered "Eslite Flavor"
The Local Quality Products series officially entered Eslite Bookstore locations across Taiwan, featured in the "Eslite Flavor" gourmet section.
Integration with Cultural & Creative Venues
Expanded our presence to Huashan 1914 Creative Park, Juming Museum, Fort San Domingo, National Museum of Prehistory, and Chiang Kai-shek Memorial Hall. Furthermore, we co-developed commemorative limited-edition popsicle sticks with the latter three museums.
Microsoft "Mango" Mobile Collaboration
Partnered with Microsoft Taiwan to launch a custom-shaped popsicle stick. We also hosted a promotional event where customers could win a "Mango" Windows Phone by enjoying our mango popsicles.
One More iceSpring Campaign
This marks our first time combining popsicles with a lucky draw, bringing back a sense of nostalgia and childhood fun. Today, it remains a beloved year-round tradition at iceSpring.