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品牌故事
Brand Story

  • Walking in the East Rift Valley, sipping a fragrant red oolong tea, stress and worries dissipate with the steaming mist.

     

    The founder of iceSpring (Chinese name: Chunyizhi), Minghuang Li, was deeply attracted to this pleasant dreamland and settled here, which is today's iceSpring Luye 76.

Walking in the East Rift Valley, sipping a fragrant red oolong tea, stress and worries dissipate with the steaming mist.

 

The founder of iceSpring (Chinese name: Chunyizhi), Minghuang Li, was deeply attracted to this pleasant dreamland and settled here, which is today's iceSpring Luye 76.

  • From Traveler To Local - Shocking Education From The Land

    Out of love for this land, Minghuang Li gradually became a local from a traveler. At that time, piles of fruits would occasionally appear at the doorstep of his home on Luye Highlands, all gifts from nearby farmers. They were fresh, ripe, fragrant and juicy.

     

    "No need to pay, help yourself! If no one wants them, we will just throw them away." When Minghuang Li felt embarrassed and wanted to take out his wallet to buy them, the neighbors said so. 

From Traveler To Local - Shocking Education From The Land

Out of love for this land, Minghuang Li gradually became a local from a traveler. At that time, piles of fruits would occasionally appear at the doorstep of his home on Luye Highlands, all gifts from nearby farmers. They were fresh, ripe, fragrant and juicy.

 

"No need to pay, help yourself! If no one wants them, we will just throw them away." When Minghuang Li felt embarrassed and wanted to take out his wallet to buy them, the neighbors said so. 

  • In The Deliciousness And Sorrow Of "Tsāi-tsâng-âng"

    After countless cups of tea and conversations, he learned that the fruits we normally see in the market must be picked and packed before they are fully ripe. They are then transported through wholesalers and retailers before finally reaching the consumer in the perfect state of ripeness.

     

    But fruits that are already ripe, known in Taiwanese as "tsāi-tsâng-âng," are at their most perfect state when they are still on the branch. They are perfectly sweet and fragrant, but they cannot withstand the rigors of transportation and are often sold at a loss or discarded at the roadside in the place of production.

  • In The Deliciousness And Sorrow Of "Tsāi-tsâng-âng"

    After countless cups of tea and conversations, he learned that the fruits we normally see in the market must be picked and packed before they are fully ripe. They are then transported through wholesalers and retailers before finally reaching the consumer in the perfect state of ripeness.

     

    But fruits that are already ripe, known in Taiwanese as "tsāi-tsâng-âng," are at their most perfect state when they are still on the branch. They are perfectly sweet and fragrant, but they cannot withstand the rigors of transportation and are often sold at a loss or discarded at the roadside in the place of production.

  • In The Deliciousness And Sorrow Of "Tsāi-tsâng-âng"

    After countless cups of tea and conversations, he learned that the fruits we normally see in the market must be picked and packed before they are fully ripe. They are then transported through wholesalers and retailers before finally reaching the consumer in the perfect state of ripeness.

     

    But fruits that are already ripe, known in Taiwanese as "tsāi-tsâng-âng," are at their most perfect state when they are still on the branch. They are perfectly sweet and fragrant, but they cannot withstand the rigors of transportation and are often sold at a loss or discarded at the roadside in the place of production.

In The Deliciousness And Sorrow Of "Tsāi-tsâng-âng"

After countless cups of tea and conversations, he learned that the fruits we normally see in the market must be picked and packed before they are fully ripe. They are then transported through wholesalers and retailers before finally reaching the consumer in the perfect state of ripeness.

 

But fruits that are already ripe, known in Taiwanese as "tsāi-tsâng-âng," are at their most perfect state when they are still on the branch. They are perfectly sweet and fragrant, but they cannot withstand the rigors of transportation and are often sold at a loss or discarded at the roadside in the place of production.

In The Deliciousness And Sorrow Of "Tsāi-tsâng-âng"

After countless cups of tea and conversations, he learned that the fruits we normally see in the market must be picked and packed before they are fully ripe. They are then transported through wholesalers and retailers before finally reaching the consumer in the perfect state of ripeness.

 

But fruits that are already ripe, known in Taiwanese as "tsāi-tsâng-âng," are at their most perfect state when they are still on the branch. They are perfectly sweet and fragrant, but they cannot withstand the rigors of transportation and are often sold at a loss or discarded at the roadside in the place of production.

In The Deliciousness And Sorrow Of "Tsāi-tsâng-âng"

After countless cups of tea and conversations, he learned that the fruits we normally see in the market must be picked and packed before they are fully ripe. They are then transported through wholesalers and retailers before finally reaching the consumer in the perfect state of ripeness.

 

But fruits that are already ripe, known in Taiwanese as "tsāi-tsâng-âng," are at their most perfect state when they are still on the branch. They are perfectly sweet and fragrant, but they cannot withstand the rigors of transportation and are often sold at a loss or discarded at the roadside in the place of production.

  • If Can't Finish It, Freeze It!

    A simple and intuitive approach leads to the great solution. Minghuang Li, who was originally a stranger to the food industry, rolled up his sleeves and started to develop fruit popsicles.

     

    From peeling, slicing, boiling, and freezing, to countless attempts at adjusting the flavor proportions, everything was done by hand. Minghuang Li and his farmer friends worked together to gradually develop this idea and eventually gave birth to iceSpring.

  • If Can't Finish It, Freeze It!

    A simple and intuitive approach leads to the great solution. Minghuang Li, who was originally a stranger to the food industry, rolled up his sleeves and started to develop fruit popsicles.

     

    From peeling, slicing, boiling, and freezing, to countless attempts at adjusting the flavor proportions, everything was done by hand. Minghuang Li and his farmer friends worked together to gradually develop this idea and eventually gave birth to iceSpring.

  • If Can't Finish It, Freeze It!

    A simple and intuitive approach leads to the great solution. Minghuang Li, who was originally a stranger to the food industry, rolled up his sleeves and started to develop fruit popsicles.

     

    From peeling, slicing, boiling, and freezing, to countless attempts at adjusting the flavor proportions, everything was done by hand. Minghuang Li and his farmer friends worked together to gradually develop this idea and eventually gave birth to iceSpring.

If Can't Finish It, Freeze It!

A simple and intuitive approach leads to the great solution. Minghuang Li, who was originally a stranger to the food industry, rolled up his sleeves and started to develop fruit popsicles.

 

From peeling, slicing, boiling, and freezing, to countless attempts at adjusting the flavor proportions, everything was done by hand. Minghuang Li and his farmer friends worked together to gradually develop this idea and eventually gave birth to iceSpring.

If Can't Finish It, Freeze It!

A simple and intuitive approach leads to the great solution. Minghuang Li, who was originally a stranger to the food industry, rolled up his sleeves and started to develop fruit popsicles.

 

From peeling, slicing, boiling, and freezing, to countless attempts at adjusting the flavor proportions, everything was done by hand. Minghuang Li and his farmer friends worked together to gradually develop this idea and eventually gave birth to iceSpring.

If Can't Finish It, Freeze It!

A simple and intuitive approach leads to the great solution. Minghuang Li, who was originally a stranger to the food industry, rolled up his sleeves and started to develop fruit popsicles.

 

From peeling, slicing, boiling, and freezing, to countless attempts at adjusting the flavor proportions, everything was done by hand. Minghuang Li and his farmer friends worked together to gradually develop this idea and eventually gave birth to iceSpring.